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strategic branding

memorable identities

from vision to voice

from vision to voice

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From Vision to Voice

At Alisa Salter Designs, we create powerful brand identities and marketing strategies that connect, inspire, and deliver results. By blending design, storytelling, and strategy, we craft brands that stand out and communicate with impact across all platforms.

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Brand Package

Brand Strategy 
Logo Suite Design 
Colour Palette & Typography
Tone of Voice & Slogan Development 
Brand Guidelines 
Icons, Patterns & Graphic Elements 

 

A fully developed brand identity with all the tools you need to stand out, attract customers, and maintain a professional, polished look.

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Branded Essentials Package

Brand Collateral & Print Design:

Business cards, letterheads, and stationery

Brochures, flyers, and marketing materials

Slide decks and presentations

Packaging & label design

Stickers and promotional materials

Social Media Templates & Assets:

Instagram feed & story templates

Highlight icons & branded covers

Social media banners (Facebook, LinkedIn, Twitter, YouTube)

Custom graphics for content creation

 A complete set of branded marketing materials to enhance your print and digital presence, ensuring a consistent, professional, and engaging look.

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Marketing & Growth Package

Marketing Strategy:

Market research & competitor analysis

Brand positioning & messaging

Audience segmentation & targeting

Content strategy & scheduling

SEO-optimised copywriting & blog strategy

Marketing Implementation:

Social media management & engagement strategy

Content creation (graphics, videos, reels, stories)

Social media advertising & paid campaigns

Website SEO optimisation

Performance tracking & analytics

A data-driven marketing strategy paired with expert execution to help your business grow, engage, and convert customers effectively.

our Packages

Client process

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    We start with an in-depth consultation to understand your brand, goals, target audience, and challenges. Whether you’re building a brand from scratch or refining an existing identity, this step ensures we’re aligned from the start.

    • Discovery call and client questionnaire

    • Understanding your vision, goals, and challenges

    • Identifying key opportunities and strategic direction

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    Before jumping into design, we conduct thorough research to develop a strong strategic foundation.

    • Market research & competitor analysis

    • Defining brand positioning & unique selling points

    • Establishing tone of voice, messaging, and content strategy

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    This is where your brand starts to take shape. We present you with initial design concepts and strategic recommendations, refining them based on your feedback.

    • Logo sketches, colour palettes, typography selection

    • Initial brand collateral concepts

    • Social media & content strategy outline (if applicable)

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    Once the creative direction is approved, we refine and finalise all brand assets. This stage includes everything from logo variations and brand guidelines to marketing collateral and social media templates.

    • Finalisation of logos, icons, patterns & graphics

    • Brand collateral design (business cards, brochures, packaging, etc.)

    • Social media & digital marketing materials

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    With everything in place, it’s time to launch! Whether it’s a brand rollout, social media activation, or a marketing campaign, we help you execute your strategy effectively.

    • Brand asset delivery in all necessary formats

    • Social media setup, website optimisation, or campaign execution

    • Implementation guidance to ensure brand consistency

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    Branding and marketing are not one-time efforts—they evolve. We offer ongoing support to help you refine, optimise, and scale your brand over time.

    • Performance tracking & analytics (for marketing clients)

    • Additional design updates & brand expansion

    • Long-term brand strategy & content evolution

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about

I'm Alisa Salter, founder of "Alisa Salter Designs." We specialise in creating compelling visual narratives that capture the essence of your brand. Our mission is to bring your vision to life with creativity, innovation, and a deep understanding of impactful design.

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enquiries

Ready to bring your brand's story to life? Before we begin, we’d love to learn more about your business and your vision. Tell us what makes your brand unique, your goals, and any ideas you have in mind. Share the details, and let's start creating something truly memorable together!

Our Clients

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8Seymourpowell Logo_2x-100.jpg
2Plane Saver Logo_2x-100.jpg
7Nielsonsmith IDF Logo_2x-100.jpg
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4Aurum Logo_2x-100.jpg
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